3 Reasons Dentists Need Digital MarketingApril 25, 2017 / byArs Lexis / Categories : Industry Leaders
If you think digital marketing strategies are limited to big brands and retail businesses, think again. As a dentist, you need to become more visible and popular among your existing and potential client. Many people are looking for high-quality dental devices; they should be able to find you easily.
Dominatedental.com discusses how digital marketing can help your dental practice.
Did you know that a whopping 81 percent of consumers do online research first before they buy a product or get a service? If your dental practice does not have a strong online presence, chances are your potential consumers would land on your competitor’s website and get their services instead of yours.
In another study, researchers found that 50 percent of potential consumers who conduct a local online search for services on their smartphones visit the store within the day. As for those who did their online searches on laptops or tablets, about 34 percent do the same. The gist is that if you are not online, you are losing more patients than you know.
Your potential clients are called “leads”, and your digital marketing strategies can help attract more patients to your practice. Social media is a great platform to generate more leads. Other than social media engagement, content marketing also plays a great role in keeping your potential customers informed until they are ready to visit your practice.
Research shows that 90 percent of all marketing professionals said their efforts in social media helped them create more exposure for their respective businesses.
In this age of social media, bad reviews can break your reputation, especially if you are not online to defend and monitor the conversations about your practice. Digital marketing through social media allows businesses to have a more direct line of communication with their customers.
Other than ensuring that all inquiries are answered, and all issues are addressed, you can use digital marketing to improve customer experience and satisfaction rates.
Upgrade your dental practice with digital marketing. Consider these statistics and tactics when you think about boosting your online presence. Most importantly, work with the right digital marketing service provider for your dental practice to ensure positive results.