3 Ways Digital Advertising Gives Your Business a Boost

March 30, 2017   /   byArs Lexis  / Categories :  Economist's View

Online Advertising

The majority of today’s competitive businesses have gone digital. Digital advertising, however, is not limited to the big boys in the big leagues. You can give you small- or medium-sized business a boost. You need only know the right tools.

Consider these facts when you are looking for a digital advertising agency in Melbourne.

Email Marketing

One of the best ways to reach out to your consumers is by email. Unfortunately, in the past, email marketing has become synonymous with spam and has given it a bad name. Still, email marketing, when done right, it can generate more sales for your business.

For instance, email marketing materials that come with e-commerce functionalities can improve the chances of people buying directly from you.

Social Media Marketing

In a 2016 survey, researchers found that an average person spends 50 minutes on Facebook alone every single day. This is why social media ads are quite popular among businesses. That consistent scrolling is liable to catch the user’s attention.

Moreover, social media campaigns anchored on videos tend to have high ROI and success rates. If you are planning to use social networking sites (SNS) for your campaigns, one survey found that the following are today’s most popular SNS among online users aged between 12 and 24: Instagram at 32 percent, Twitter at 24 percent, Facebook at 14 percent, Snapchat at 13 percent, and Tumblr at 4 percent.

Digital Ads on Blogs

Banner ads on blogs can also help drive online users to your website. For instance, if you are a cosmetic brand, you can place ads on lifestyle and beauty websites and blogs to help drive their readers to your brand site.

If you want to stay competitive in today’s business world, you need to adapt to the growing digital advertising trend. The competition for consumers is online so make sure you are well prepared.