3 Ways You’re Doing SEO All WrongSeptember 10, 2018 / byArs Lexis / Categories : Economist's View
The primary goal of search engine optimization or SEO is to rank your business website highly on search engines. But why is this so important? Well, more than 75% of Web users end their search on the first search engine results page or SERP. That means that if you’re not on the first page, you lose significantly on online visibility.
If your SEO techniques don’t seem to be bearing the intended results, it could be because of the following reasons:
You’re confusing content with the quality.
In SEO, content is king. However, not all content is created equal, as any expert in SEO will let you know. Jupiter, Florida-based Blue Gorilla Digital stresses that quality plays a huge role if you want to rank highly on the main search engines. So take a close look at the kind of content you have on your site, and look for ways to improve, so you’re indexed much faster on search engines.
You’re not doing proper keyword research.
Optimizing your web pages must begin with a proper keyword research. As you pick keywords, you need to establish whether they’re really going to pull customers to your web pages. Also, it’s important that your choice of keywords lead to conversions. If these things are not happening, then it’s about time you review your keywords.
You’re stuffing keywords.
While keywords are important in helping you rank highly, you want to use them in moderation. You’re writing for an audience, so make sure that it’s something they can read and enjoy. Including your keywords every two sentences results in a content that’s unreadable, besides undermining your rankings. Few SEO habits are worse than this practice.
SEO has the power to keep your business ahead of the competition and improve your bottom line. Negative SEO, however, can significantly affect your website rankings and deny you the chance to benefit from the lucrative online market.