4 Digital Marketing Tools You should Have

April 24, 2018   /   byArs Lexis  / Categories :  First Take
Top view of a person working on laptop

Top view of a person working on laptopEvery responsible digital marketing specialist knows how important it is to be consistent with their strategy. Almost every day, Google and other prominent search engines can change their algorithms. In digital marketing, the only way to succeed is to keep up with these updates.

Here are some tools that a reputable digital agency in Melbourne uses to strategise and re-evaluate their marketing campaigns:

Website Analytics Tools

You can never be successful with digital marketing without accurate website analytic tools. Thanks to Google Analytics, getting comprehensive data for your marketing campaign is easier. This tool allows you to track your site visits and see which pages are getting the most hits, possible reasons visitors are leaving your site, and many more. Having these insights can help you develop strategies to increase your search rankings.

Website Speed Test

It is important to test your website’s speed. Take note that Internet users do not have time to wait for a website to load. If they find your site too slow, they will just jump to your competitors. That is why you need to analyse your scripts and other plugins. Are there heavy graphics or videos on your site? Some of the popular website speed test tools are KeyCDN, Google PageSpeed Insights and Pingdom Speed Test.

Social Media Manager

Digital marketing campaigns usually involve the use of social media for brand awareness and reputation management. Having a reliable social media manager makes it easier for your you to handle multiple accounts. You can use a publishing calendar and review performance metrics of all your accounts. Hootsuite and Buffer are some of the most recommended tools by marketers.

Conversion Rate Optimisation Tools

Conversion rate optimisation is one of the top ways to improve your website’s key performance indicator (KPI). Research and data analysis are crucial for this method. Tools like Qualaroo, UserTesting and Heatmaps can help you get the data you need. Keep in mind that you are in a trial-and-error phase. With the right tools, you can calculate success and identify the areas you need to improve.

Digital marketing is all about consistency. Having the right tools and knowing how to use them will give you the competitive advantage.