5 Practical Guidelines for Building a Successful Fashion eCommerce WebsiteNovember 17, 2016 / byArs Lexis / Categories : The Board Room
Many fashion e-commerce websites are setting up every day, and this means more competition. How do you ensure that yours will stand out from the rest and come up on top? Here are some suggestions:
Take Advantage of the Hero Image
Many successful e-commerce websites feature a hero image, which is a prominent and huge image on the homepage. The fashion industry is fickle and displaying a hero image will let consumers know what to expect when they browse your products. That said, make sure that your hero image instantly grabs attention.
Clear Categorisation and User-Friendly Filters
This is crucial if you offer thousands of items. Consumers are always on the go, so when they enter a site, they want to find what they’re looking for in as little time as possible. The key to effective filters is accurate categorization. Use categories, such as gender and clothing type. Web development experts in Canberra added to include subcategories like the brand, price range, colour, style and size.
Multiple Product Shots
The most successful e-commerce fashion sites feature clear images of every product in all possible angles. You could even include a short video clip of the product or a 360o mode option.
Real Customer Reviews are Vital
Consumers love knowing which products are popular in a fashion website and what customers think about the products. A special section categorised as ‘most popular’, complete with real customer reviews is an excellent way for consumers to see which products others have bought from your site.
Separate Clearance Items
Not all consumers visit a website, intending to see clearance items since those are last season’s trends and are only available in limited sizes. Clearance items should be in a separate section, so that consumers will be free to view new products.
As Heidi Klum says, ‘One day you’re in, the next day, you’re out’. By following these guidelines, you won’t be out of the competition, you could create an e-commerce fashion website that will outshine every other website and provide consumers with a memorable user experience.