Ahead of the Curve: SEO Trends in 2018

October 30, 2017   /   byArs Lexis  / Categories :  Economist's View
a businessman press the word SEO on a digital diagram

a businessman pressing the word SEO on a digital diagramIn the digital age, a good SEO strategy is imperative. It’s the best way to get organic traffic to your website, shares Web M Pros, a digital marketing agency. With more traffic comes more opportunities for increasing your ROI. But SEO tactics change as consumer behavior changes and as Google releases algorithm updates.

It pays to know what SEO holds in the future, so your business can align its marketing strategies accordingly. In preparing their digital campaigns, turn to the following SEO trends in 2018.

Featured Snippets

About 30% of test Google search queries already show Featured Snippets, which are summaries of answers to queries. Google extracts these bits from a webpage and displays them on top of the traditional search results, dubbed “position 0.” Zero beats number one, which makes that position the sweet spot for your business to achieve.

To do so would mean meeting Google’s standards. Creating content in a Q&A format raises the chance of featured snippets because Google can extract the answer easily. Moreover, featured snippets favor content with lists, tables, and graphs.

Voice Search

Voice queries account for roughly one in five Google searches, and figures are likely to increase in 2018. Because queries are becoming similar to how visitors speak, your business should research voice user intent to determine what changes to apply for your SEO strategies. One critical change could involve a focus on long-tail keywords and content that adopts your user’s tone.

Fast Loading Mobile Pages

When it comes to bounce rate, or the rate at which visitors leave the website without checking other pages, fast loading mobile pages are key. People tend to leave slow websites, which means you need to make your website faster to lower bounce rates, which in turn could boost rankings in the results page.

Visual Search

People are using visual search more over the past few years, and the trend will spread even more 2018. In fact, companies like Bing and Google are developing search engines that can accommodate visual search. So your company needs to focus on optimizing your visual content by implementing a schema markup.

Competition gets tougher and tougher every year, which is why your business needs to have an effective SEO strategy. By being ahead of the trend, your business may conquer in 2018.