Best Off-Page SEO Practices for Better Ranking

August 8, 2018   /   byArs Lexis  / Categories :  The Board Room

woman doing SEO on her computerYou’ll need an integrated approach to get ahead of the competition in online marketing. Off-page SEO or search engine optimisation is an important aspect of your campaigns. This provides you with quality links, leads, and clicks that may lead to better conversion rates.

Experts from SEO Services Australia cite the following proven practices you should implement.

The Broken Link Building Strategy

One of the ways to get quality links is through this approach. Identify high-quality sites in your industry, and then check 404 pages they might have by using tools such as Website Auditor or Screaming Frog. If your findings show the page goes to an external link, contact the owner. Offer a solution and ask if you could use your links instead of the ones that redirect to a 404 page.

Use Social Signals

Social signals are now an important factor that positively affects rankings. Brand mentions and shared content through different platforms increase your online profile and open your business to new audiences. Stay active and visible on sites such as Twitter, Instagram, and Facebook. Identify which one works best for you, and focus your efforts and resources on it. Collaborate with influencers to get an immediate following and broaden your appeal to other markets.

Local Citations

Sites such as Google My Business Listing and Foursquare are ways to get local citations, especially if you’re targeting a specific area. Localising your approach allows you to customise your strategies for any cultural or demographic mix that may positively or negatively affect your conversion rates.

Imitate Your Competitors

There are good reasons the links your competition uses work. Browse their pages and identify which external sites they get backlinks from. Once you find them, make a pitch. Doing so provides you with the same juice and boosts your ranking as well.

These are some off-page SEO practices you can implement. Try these to get a competitive advantage and rise above your competitors.