Building Your Brand on Social Media with Infographics and Podcasts

August 31, 2018   /   byArs Lexis  / Categories :  In Focus

woman advertising her shoe productStatistics show that consumers spend an average of 135 minutes browsing social media every day. This figure is expected to increase even further by 2019, with users likely to spend more time on the Internet than watching TV.

This makes social networking sites as essential tools for any business that wants to build a strong brand presence online. Digital marketing and branding experts like note that one of the best things you can do to engage more users online is to incorporate infographics and podcasts into your social media postings. Here’s why:

Telling a Story with Infographics

Content pieces containing infographics are some of the most shared posts on social media today. Users find the application of images, graphics, numbers, and data in this form more interesting, easier to understand, and fit for sharing with other people. Infographics will not only increase your visibility online but also position you as an expert in your field, which will help develop your reputation and credibility as a business owner.

The main drawback of infographics, however, is they’re not clickable and don’t automatically link back to the originating website. But this is offset by the authorship notes at the bottom, as well as the free mentions on the page.

The Power of Podcasts

Meanwhile, podcasts, on a certain level, complete the circle of repurposing content. Most websites mix up their posts with blogs, videos, discussions, webinars, infographics, and others. This usually starts with a video posted on YouTube and linked to the website.

The repurposing expands to other types of media as well. The video information is converted to an infographic or a slide. The transcript is posted as a blog entry. The video is converted to an audio and fed as a podcast. Podcasts have become an important element of sharing because people usually listen to these during their spare time, be it during their commute from work or while driving.

Social media is an important tool for any business. It allows people to see the website and understand its services and products. Infographics and podcasts are part of the tools, which can be used to educate users and invite visitors.