Explaining The Personalized Search Of Google

August 28, 2017   /   byArs Lexis  / Categories :  In Focus
Google Desktop SERP

Google Desktop SERPExperts in SEO in CT, USA, know that Google search results are becoming even more personalized. As such, businesses that use SEO are getting more indignant. Monitoring rankings precisely, which is one of the major SEO KPIs, is now a challenge. This is because browser history, location and previous searchers affect the results these users get. Here they are in a nutshell:

Browser and Search History

Whenever Google tailors the search results for users, they base it on several details. These include searches they did in the past, the sites and pages that they visited and their browser history. These allow Google to identify their interests. They also customize the search experience for them.


Google’s location functions should no longer be a surprise. It is the central part of how their system works. What might be surprising are the accuracy and meticulousness Google employs to trace users’ location.

Let’s say users aren’t using Google on their mobile devices. Its algorithm will still find a way to determine their location using their IP address. No, it isn’t as accurate. But it will still provide Google with the means to customize search results depending on where they currently are.

Social Media

Think of users making a Google+ account. They will input plenty of demographic information about themselves. This includes their friends, gender, age and interests. Google will use these details to create a “personalized profile”. That is what they will use to modify their SERPs based on interests.

It is true that there wouldn’t be a constant search experience across the devices users and locations for tailored search. That is why it’s still important to trace your keywords. Keep track of your rankings throughout various devices, and locations, especially if you’re using SEO for a physical business.

You also need to improve your social media presence and content marketing strategies. These are the only ways you can achieve spots in Google’s new and customized SERPs.