Here’s Why You Should Spend on Custom Food Labels

March 28, 2017   /   byArs Lexis  / Categories :  First Take

Jar without labelWalk down any food aisle in the grocery and you’ll notice that there are food labels that instantly catch the eye. You stop for a moment and check the product. If you like it, you buy it. If you don’t, you check the one next to it and compare. The truth is that food labels are the ones that catch most of every buyer’s attention. Even though they’re small, they make a huge impact on the decision-making process.

If you’re in the food business, Unimax and other experts list some good reasons why you should invest in creating custom food labels for your products.

First of all, they are your product’s first line of advertising.

Before you even design your media advertisements, your product’s label is the first advertisement you should focus on. A good custom food label includes all the necessary information about your product and company. They may be small, but they’re the most important advertising you’ll ever make. 

Why? You need to decide on what you want to include in such a small space. Great thought and consideration should be given when making food labels. This is for them not only to stand out, but also stand the test of time.

Second, they catch the buyer’s attention in the actual stores.

Notice how some billboards catch your attention while driving along the highway. Some have that spark, while others don’t. Notice how you get a craving for steak after seeing a steakhouse billboard somewhere during your drive. And notice how you can almost tell the difference between a bad and a good billboard even if you have no background in advertising or marketing. The same thing happens when a shopper walks down a grocery aisle. 

A good product label, like a billboard, only has a few seconds to catch people's attention. Make sure your custom product label can do that. Otherwise, you’re doing it wrong.

Third, they also help you advertise your brand or company.

When people see a bad, cheaply done label on a good product, they would instantly associate it with the company behind it. You don’t want your customers thinking that your product and company are cheap. Invest on well-design custom food labels and make the right first impression.

Customers shape their first impressions about your products based on your labels. Same with books, they judge it by the product labels. Don’t risk giving your food products a bad first impression on customers. Allot a budget in custom food labels to increase your product’s competitiveness in the market.