Category Archive: In Focus

August 31, 2018   /   by Ars Lexis   /   , ,

Building Your Brand on Social Media with Infographics and Podcasts

Building Your Brand on Social Media with Infographics and Podcasts

Statistics show that consumers spend an average of 135 minutes browsing social media every day. This figure is expected to increase even further by 2019, with users likely to spend more time on the Internet than watching TV. This makes social networking sites as essential tools for any business that wants to build a strong brand presence […]

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August 13, 2018   /   by Ars Lexis   /   , ,

The Types of Transitions Used in Motion Graphics

The Types of Transitions Used in Motion Graphics

There are many types of graphic designs used in marketing. One of these is motion graphics, which includes videos, imagery, animation, audio, and other effects used in film, television, and online media. You can include motion graphics in your branding packages, user interface, explainer videos, and title sequences. Graphic design experts in Salt Lake City embed transitions into your […]

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June 30, 2018   /   by Ars Lexis   /   , ,

Why Small Businesses Need Websites

Why Small Businesses Need Websites

People live in the digital age, and one would expect businesses, no matter how fresh or how small they are, to have their own website. This is to enable people to know more about their products and services. While investing in a proper website is one of the last things you would think to put […]

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June 8, 2018   /   by Ars Lexis   /   , ,

Top 3 Ways to Give Your Business an Online Leverage

Top 3 Ways to Give Your Business an Online Leverage

Competition is tough, no matter what industry you’re in. For the same reason, businesses everywhere strive to get noticed both online and offline. One of the most important avenues for attracting business is an online presence. Here are a few ways to attract the right market for your business. Improve Your Online Presence A lot […]

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June 8, 2018   /   by Ars Lexis   /   , , , , ,

Strategies Employed By Companies Who Generate High Returns from PPC

Strategies Employed By Companies Who Generate High Returns from PPC

Digital marketing takes up a significant chunk of most business’ advertising budget nowadays. This is because over 95% of clients these days are found online. Digital marketing aims to entice them enough to visit your physical store or order from your online shop. One of the most profitable digital marketing platforms for businesses in Virginia and other […]

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April 27, 2018   /   by Ars Lexis   /   , ,

Four Creative Tips on How to Create an Effective Digital Marketing Strategy

Four Creative Tips on How to Create an Effective Digital Marketing Strategy

Fantastic design is just one of the factors that you should consider when creating your website, especially if it is for business purposes. You should consider digital advertising as part of your marketing strategy to boost your site traffic. But, what are the things to consider when creating your website? 

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April 12, 2018   /   by Ars Lexis   /   , , , ,

Expert Strategies for Enhancing Your Website’s Video Content for SEO

Expert Strategies for Enhancing Your Website’s Video Content for SEO

Online videos are among the latest internet phenomenon. Internet users stream over 100 million videos daily, and yet most businesses are yet to tap into this potential. This might probably be because of the scarce information on the benefits of video content for your website. Video content, when handled correctly, will increase your online traffic […]

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April 10, 2018   /   by Ars Lexis   /   , ,

Compelling Reasons to Live Stream Your Content and Events

Compelling Reasons to Live Stream Your Content and Events

Live streaming content isn’t exactly a novel concept since many industries from education to entertainment among others stream their content online. And why not? Sharing live video content could help your brand better connect with your target market and community in an entirely new format, which would make your brand more accessible, relatable, and real […]

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April 6, 2018   /   by Ars Lexis   /   , ,

3 Things to Do When Your Digital Marketing Campaign Fails

3 Things to Do When Your Digital Marketing Campaign Fails

There are a thousand reasons why a digital marketing campaign that cost you both time and money could fail. But regardless of what caused the flop, you need to get back on your feet and find ways to turn things around. In an increasingly digitalised economy, you cannot afford to do without an effective online […]

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October 10, 2017   /   by Ars Lexis   /   , ,

Focusing on the Sales Funnel: How to Increase Your Business’ Conversion Rates

Focusing on the Sales Funnel: How to Increase Your Business’ Conversion Rates

The success of your business depends on your sales volumes. Therefore, you have to come up with a long-term strategy to streamline your sales and ensure that you convert as many people as possible. Here are simple tips on managing your sales funnel and increasing your conversion rates. Attract Your Audience. It is important that […]

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