Category Archive: In Focus

April 12, 2018   /   by Ars Lexis   /   , , , ,

Expert Strategies for Enhancing Your Website’s Video Content for SEO

Expert Strategies for Enhancing Your Website’s Video Content for SEO

Online videos are among the latest internet phenomenon. Internet users stream over 100 million videos daily, and yet most businesses are yet to tap into this potential. This might probably be because of the scarce information on the benefits of video content for your website. Video content, when handled correctly, will increase your online traffic […]

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April 10, 2018   /   by Ars Lexis   /   , ,

Compelling Reasons to Live Stream Your Content and Events

Compelling Reasons to Live Stream Your Content and Events

Live streaming content isn’t exactly a novel concept since many industries from education to entertainment among others stream their content online. And why not? Sharing live video content could help your brand better connect with your target market and community in an entirely new format, which would make your brand more accessible, relatable, and real […]

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April 6, 2018   /   by Ars Lexis   /   , ,

3 Things to Do When Your Digital Marketing Campaign Fails

3 Things to Do When Your Digital Marketing Campaign Fails

There are a thousand reasons why a digital marketing campaign that cost you both time and money could fail. But regardless of what caused the flop, you need to get back on your feet and find ways to turn things around. In an increasingly digitalised economy, you cannot afford to do without an effective online […]

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October 10, 2017   /   by Ars Lexis   /   , ,

Focusing on the Sales Funnel: How to Increase Your Business’ Conversion Rates

Focusing on the Sales Funnel: How to Increase Your Business’ Conversion Rates

The success of your business depends on your sales volumes. Therefore, you have to come up with a long-term strategy to streamline your sales and ensure that you convert as many people as possible. Here are simple tips on managing your sales funnel and increasing your conversion rates. Attract Your Audience. It is important that […]

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September 27, 2017   /   by Ars Lexis   /   , ,

Ways to Build an Effective SEO Strategy

Ways to Build an Effective SEO Strategy

If you are a small business just starting to build your brand, you need to optimize your presence in the cyber world. You would not want to get left behind in this age of social media and the Internet, would you? Several digital marketing agencies like seocharlotte.com can help you build your brand online by providing you with Search Engine Optimization (SEO) services. […]

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Reasons to Invest in Sales Force Automation Software

Sales automation support is vital to your business as it helps to improve the sales win frequency, increases your productivity, reduces the sales sequence and at the same time, it enhances your sales representation and your revenue. Irrespective of the size of your business, sales automation software is designed to cut on time-consuming tasks that […]

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September 4, 2017   /   by Ars Lexis   /   , ,

Social Media Platforms to Improve Your Practice’s Reach

Social Media Platforms to Improve Your Practice’s Reach

Social media is a potent platform, regardless of the profession and niche, because it provides you with a way to reach your audience effectively. Some dentists do not use these profiles because they think it comes off as unprofessional. However, they are wrong, because Facebook, twitter and others provide you with platforms to attract more […]

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August 28, 2017   /   by Ars Lexis   /   , ,

Explaining The Personalized Search Of Google

Explaining The Personalized Search Of Google

Experts in SEO in CT, USA, know that Google search results are becoming even more personalized. As such, businesses that use SEO are getting more indignant. Monitoring rankings precisely, which is one of the major SEO KPIs, is now a challenge. This is because browser history, location and previous searchers affect the results these users […]

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August 9, 2017   /   by Ars Lexis   /   , ,

Playing With Colors: How Your Website Can Incite Emotions

Playing With Colors: How Your Website Can Incite Emotions

Centuries ago, master painters elicited emotions and reactions using colors, contrast, chiaroscuro and other techniques. Fast forward to today. Designers use the same concepts in advertising and developing their websites (Spoiler alert: These have a lot to do with playing with colors). Knowing these techniques allows you to leverage them and get better conversions. Here are […]

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August 4, 2017   /   by Ars Lexis   /   , ,

4 Ways To Increase Customers In Your Local Business

4 Ways To Increase Customers In Your Local Business

Owning a local business can be quite competitive as you operate within a limited market. Here are some tips that should help you get ahead of the pack. Use the Internet Wisely Opening up social media accounts aren’t enough. Ideally, you should also be active in these accounts and make a point of optimizing your […]

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