Category Archive: In Focus

September 27, 2017   /   by Ars Lexis   /   , ,

Ways to Build an Effective SEO Strategy

Ways to Build an Effective SEO Strategy

If you are a small business just starting to build your brand, you need to optimize your presence in the cyber world. You would not want to get left behind in this age of social media and the Internet, would you? Several digital marketing agencies like seocharlotte.com can help you build your brand online by providing you with Search Engine Optimization (SEO) services. […]

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Reasons to Invest in Sales Force Automation Software

Sales automation support is vital to your business as it helps to improve the sales win frequency, increases your productivity, reduces the sales sequence and at the same time, it enhances your sales representation and your revenue. Irrespective of the size of your business, sales automation software is designed to cut on time-consuming tasks that […]

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September 4, 2017   /   by Ars Lexis   /   , ,

Social Media Platforms to Improve Your Practice’s Reach

Social Media Platforms to Improve Your Practice’s Reach

Social media is a potent platform, regardless of the profession and niche, because it provides you with a way to reach your audience effectively. Some dentists do not use these profiles because they think it comes off as unprofessional. However, they are wrong, because Facebook, twitter and others provide you with platforms to attract more […]

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August 28, 2017   /   by Ars Lexis   /   , ,

Explaining The Personalized Search Of Google

Explaining The Personalized Search Of Google

Experts in SEO in CT, USA, know that Google search results are becoming even more personalized. As such, businesses that use SEO are getting more indignant. Monitoring rankings precisely, which is one of the major SEO KPIs, is now a challenge. This is because browser history, location and previous searchers affect the results these users […]

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August 9, 2017   /   by Ars Lexis   /   , ,

Playing With Colors: How Your Website Can Incite Emotions

Playing With Colors: How Your Website Can Incite Emotions

Centuries ago, master painters elicited emotions and reactions using colors, contrast, chiaroscuro and other techniques. Fast forward to today. Designers use the same concepts in advertising and developing their websites (Spoiler alert: These have a lot to do with playing with colors). Knowing these techniques allows you to leverage them and get better conversions. Here are […]

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August 4, 2017   /   by Ars Lexis   /   , ,

4 Ways To Increase Customers In Your Local Business

4 Ways To Increase Customers In Your Local Business

Owning a local business can be quite competitive as you operate within a limited market. Here are some tips that should help you get ahead of the pack. Use the Internet Wisely Opening up social media accounts aren’t enough. Ideally, you should also be active in these accounts and make a point of optimizing your […]

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August 1, 2017   /   by Ars Lexis   /   , ,

4 Ideal Places To Put Social Buttons

4 Ideal Places To Put Social Buttons

Do you want to increase the number of followers you have on your social media accounts? One of the ways to achieve this is to place the buttons for these at the appropriate places. When you do so, the likelihood of a click or a follow increases because you led a visitor to it successfully with the […]

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July 14, 2017   /   by Ars Lexis   /   , ,

Expand Your Marketing Campaigns Through Modern Strategies

Expand Your Marketing Campaigns Through Modern Strategies

Colorado has seen such a huge rise in the number of small businesses operating all over the state. According to the latest U.S. Small Business Administration report, The Centennial State houses 572,546 small businesses that make up 97.6% of all businesses here. With such numbers, it truly deserves the number one spot on the rankings of […]

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June 30, 2017   /   by Ars Lexis   /   , ,

Is Content Instrumental To The Success Of Social Selling?

Is Content Instrumental To The Success Of Social Selling?

Social selling is about tapping into your social network to obtain the right prospects, establish strong relationships, and hit sales goals. This process, however, is not just limited to that. Content, specifically content marketing, plays a key role in an individual’s social selling success, as well. It involves creating a connection, establishing a relationship, and […]

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June 22, 2017   /   by Ars Lexis   /   , ,

Huge Benefits Of Digital Marketing In The Hospitality Industry

Huge Benefits Of Digital Marketing In The Hospitality Industry

Today, you live in a smaller world. Traveling from one country to another is not as difficult as it used to. The tourism industry is now booming. As a result, the competition between hotels, inns and transient houses has never been tougher. To establish a name for your hospitality business not only in your country […]

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