Category Archive: Industry Leaders

October 30, 2018   /   by Ars Lexis   /   , , ,

A Look into Digital Marketing and What It Involves

A Look into Digital Marketing and What It Involves

Digital marketing is a cheap form of marketing with a significantly high return on investment in comparison to traditional marketing. That is because a company may only need to publish one article or digital poster that may be viewed by millions of people simultaneously. Search Engine Optimization It involves the use of specific keywords aimed […]

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September 27, 2018   /   by Ars Lexis   /   , , ,

Enhancing User Engagement: 4 Ways to Make Your Site Interactive

Enhancing User Engagement: 4 Ways to Make Your Site Interactive

Having a functional website is essential for every business. This, though, is not all it takes for it to make an impact. It would be such a waste of resources if you don’t make additional efforts to ensure it stands out. When you have these in mind and know what you want, seek out the […]

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August 20, 2018   /   by Ars Lexis   /   , ,

Top Techniques to Optimize for Searcher Intent

Top Techniques to Optimize for Searcher Intent

If you want to get ahead of the competition, you need to understand the intentions of your audience. Learning more about theirĀ behaviorĀ and search intent allows you to customize a campaign around it. Doing so provides you with a better chance of connecting with and converting your customers. Experts on search engine optimization from Utah cite […]

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The 3 Key Elements of Social Media That Can Bolster Your Client Retention Rate

The most influential marketing platform in today’s world is social media. Getting your customers on your page takes a considerable investment of time and money. Ensuring these clients stay hooked on your pages and consequently improve your SEO rank is no easy feat. Hiring an Atlanta-based company experienced in SEO services and social media is […]

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April 24, 2018   /   by Ars Lexis   /   , ,

Growing a Business? Let Pay Per Click Help You Market It Online

Growing a Business? Let Pay Per Click Help You Market It Online

Back in the day, small businesses had to advertise their services by nailing paper posters on walls and street posts. Then there came radio and television, which allowed people from afar to hear, see, and learn about businesses. Now that we have the Internet, it’s easier to advertise. One way of marketing your small business […]

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November 25, 2017   /   by Ars Lexis   /   ,

Appeal to the Senses: How Web Design Should be Done Right

Appeal to the Senses: How Web Design Should be Done Right

Starting a website is not just about buying the domain name and copy-pasting the link everywhere. For an effective website that draws traffic and keeps viewers coming back, you want more than just walls of text and images. Here’s how you should design your website for best results: Making It Visible What’s a website without […]

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July 27, 2017   /   by Ars Lexis   /   , ,

SEO Goals For Your Website

SEO Goals For Your Website

Owning a website does not end in buying your domain and publishing it on the Web. Ultimately, you want people to see it, potential customers to buy your products, or clients to avail the services you offer. For this to happen, you need the website to meet the following goals. 1. Incorporate Target Keywords in […]

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July 25, 2017   /   by Ars Lexis   /   , , ,

The Marketing Strategy You Need to Master Today

The Marketing Strategy You Need to Master Today

Singapore boasts of 216,900 enterprises, with 99% of them falling under the Small and Medium Enterprise (SME) category, according to Singstat.gov.sg. About 84% of these represent local ownership and operation. This shows just how stable and good the economy of the country is, making it an ideal location for businesses. However, this considerable number also […]

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July 18, 2017   /   by Ars Lexis   /   , ,

Update Your SEO With These 3 Fresh Trends

Update Your SEO With These 3 Fresh Trends

Is your idea of a search engine optimization still updated? You probably have an in-house team responsible for optimizing your website, implementing some adjustments to make it fare better on search results. How sure are you that they are not still optimizing for keywords alone, though? The developments in search are rapid and, quite honestly, […]

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July 3, 2017   /   by Ars Lexis   /   ,

Easy Experience: Understanding the Importance of Good Website UX

Easy Experience: Understanding the Importance of Good Website UX

Most consumer product designers and engineers go out of their way to make their creations as easy to use as possible. Text-heavy manuals and instructions usually preface a complicated affair with a product and is often a glaring indication of poor design. Most users will not bother with something that’s too difficult to comprehend and […]

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