Old SEO Techniques You Should Ditch

March 17, 2017   /   byArs Lexis  / Categories :  First Take

People pulling a SEO bannerYour SEO is only as good as how you keep up with Google’s algorithm changes. If you’re not auditing your techniques, you might still be using outdated strategies that are time-consuming and even harmful when it comes to rankings.

Make sure you or your SEO service provider have made tweaks to improve these outdated techniques:

Peppering Content with Too Many Keywords

Are you still requiring your content creators to include keywords every 100 words? While it may have been effective five years ago, keyword stuffing is a thing of the past. You can get by (and go far) by meeting just the bare minimum keyword density, as long as the content is something that readers will find helpful.

You should still include keywords, meta descriptions, and media attributes. Instead of wasting resources on keyword QA, invest in content editors that will check the quality and readability of the content.

Comment Section and Forum Spamming

For a business in Connecticut with SEO campaigns running, you’ll often find commenting and forum posting as part of the package. Local businesses need all the help they can get, and this technique once proved effective in boosting rankings.

Not anymore.

Forums and commenting platforms are so sophisticated, they can spot inauthentic comments from a mile away. You’ll need very good writers who know their subject matter enough to skirt through these spam walls. You’re better off improving content creation instead.

Fortunately, the solution to these SEO ‘ills’ is something more simple and beneficial in the long run: creating high-value content that your target audience will feel compelled to read, engage with, and share.

Shift your content strategy to one that is audience-centric. Watch how quickly and how effectively your page will soar to Google’s top ranks.