SEO 101: No Such Thing as Enough KeywordsJanuary 4, 2017 / byArs Lexis / Categories : In Focus
The start of an SEO project focuses on the keywords — not just any keywords, though. It has to be the exact ones related to your offered services or products. Otherwise, you might optimize the wrong keywords for your site.
But there’s a catch: phrases are ALWAYS competitive. Thousands of other domains will try to rank for the same keyword in the search results. If you wish to succeed online, breaking through the competition is a challenge you should overcome.
Fortunately, not all hope is lost. Thirdstage-marketing.com, a digital marketing company, believes that success lies in the expansion of your keyword list.
Target the Competition’s Branded Keywords
Every day, customers look for the competition’s products and services online. All they have to do is type the product or brand name in Google’s search box; pressing the “Enter” button leads them to results that offer more information.
That’s the type of traffic you want for your site.
These customers want the services and products you sell. Sure, they look at the competition, but that does not mean they will not buy from you. It’s all about getting them to know more about your brand through keywords. Specifically, the competition’s branded keywords.
When you target other brands, your site will attract highly-relevant traffic. These keywords may receive low click-through rates, but these improve your chances of visibility.
Popular and widely discussed topics in the industry are your one-way ticket towards relevant keywords minus the competition.
Remember: target audiences often get excited with new trends, topics, and ideas. Some will spend crazy amounts of time to learn more about said topics. That’s where your keyword strategy comes in.
Knowing more about popular topics in the industry creates content that targets keywords and positions the website for newer phrases. Also, finding trends is not difficult, which reduces your headache and stress. Numerous tools help you monitor the industry for popular topics (e.g. Ruzzit).
Semantics in Keywords Matters
Experts and marketers alike have been toying around with the idea of semantic search for a while. Despite the growing popularity, only a few businesses actually pay attention to semantically related keywords.
Still, not bothering to take this opportunity might cost you better search visibility and wider audience reaches.
Semantic search starts with going beyond the ‘static’ meaning of a word or phrase. For example, “apple” might mean three different things for users: a fruit, a record label by the Beatles, or the creators of the iPhone and iPad.
Since semantic search focuses on the meaning behind words or phrases, it requires closely related search phrases to help the main keyword effectively communicate. To find the right semantic keywords for your site, you can use one of the following:
- Keyword research tools
- Google’s instant search tool
- Results from “Searches related to”
- Bold words in the SERPs
Sometimes, all it takes is the right keyword to boost your SEO strategy to the top. How about you? What other keyword strategies do you know?