Strategies Employed By Companies Who Generate High Returns from PPCJune 8, 2018 / byArs Lexis / Categories : In Focus
Digital marketing takes up a significant chunk of most business’ advertising budget nowadays. This is because over 95% of clients these days are found online. Digital marketing aims to entice them enough to visit your physical store or order from your online shop.
One of the most profitable digital marketing platforms for businesses in Virginia and other states is PPC or pay per click advertising. Not all companies that invest in PPC ads, however, are seeing the handsome returns common in other organizations due to minor mistakes.
Here is a glimpse of the techniques employed by companies reaping good returns from PPC ads:
Choosing the Best Search Engine
Google, Yahoo, and MSN currently constitute the top three search engines. Simply settling for Google because of its high market share, however, does not automatically translate to a higher ROI. Your choice should be guided by your product, audience, and the desired online traffic quality and quantity. These will determine how your ad fares on different search engines.
Setting Up a Reporting and Tracking System
If you can’t measure the efficiency of your campaign, then it might not be as profitable. Other than the clicks, measure the performance of your keywords, the conversion rate, and offline conversations. Various low-cost tracking systems will help you measure and report your campaign’s performance. The results can then be used to change the non-performing areas and boost the performing ones.
Using Ad Targeting
There are various ways to target your ads. You can use IP addresses, geography, the keywords clicked, or the time of day your ad was clicked. All these will enable you to reach your target audience and increase your conversion rate.
It’s time to adopt these techniques in your PPC advertising campaigns if you are aiming for good results. To ensure that you’re making the right changes, get a search engine marketing expert to guide you. Remember that it might take some time and effort to get your desired profits, but the returns will be worth the wait.