Tag Archive: Digital Marketing

October 30, 2018   /   by Ars Lexis   /   , , ,

A Look into Digital Marketing and What It Involves

A Look into Digital Marketing and What It Involves

Digital marketing is a cheap form of marketing with a significantly high return on investment in comparison to traditional marketing. That is because a company may only need to publish one article or digital poster that may be viewed by millions of people simultaneously. Search Engine Optimization It involves the use of specific keywords aimed […]

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September 10, 2018   /   by Ars Lexis   /   , ,

3 Ways You’re Doing SEO All Wrong

3 Ways You’re Doing SEO All Wrong

The primary goal of search engine optimization or SEO is to rank your business website highly on search engines. But why is this so important? Well, more than 75% of Web users end their search on the first search engine results page or SERP. That means that if you’re not on the first page, you lose […]

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June 30, 2018   /   by Ars Lexis   /   , ,

Why Small Businesses Need Websites

Why Small Businesses Need Websites

People live in the digital age, and one would expect businesses, no matter how fresh or how small they are, to have their own website. This is to enable people to know more about their products and services. While investing in a proper website is one of the last things you would think to put […]

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June 8, 2018   /   by Ars Lexis   /   , , , , ,

Strategies Employed By Companies Who Generate High Returns from PPC

Strategies Employed By Companies Who Generate High Returns from PPC

Digital marketing takes up a significant chunk of most business’ advertising budget nowadays. This is because over 95% of clients these days are found online. Digital marketing aims to entice them enough to visit your physical store or order from your online shop. One of the most profitable digital marketing platforms for businesses in Virginia and other […]

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April 27, 2018   /   by Ars Lexis   /   , ,

Four Creative Tips on How to Create an Effective Digital Marketing Strategy

Four Creative Tips on How to Create an Effective Digital Marketing Strategy

Fantastic design is just one of the factors that you should consider when creating your website, especially if it is for business purposes. You should consider digital advertising as part of your marketing strategy to boost your site traffic. But, what are the things to consider when creating your website? 

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April 24, 2018   /   by Ars Lexis   /   , ,

4 Digital Marketing Tools You should Have

4 Digital Marketing Tools You should Have

Every responsible digital marketing specialist knows how important it is to be consistent with their strategy. Almost every day, Google and other prominent search engines can change their algorithms. In digital marketing, the only way to succeed is to keep up with these updates. Here are some tools that a reputable digital agency in Melbourne uses to […]

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April 24, 2018   /   by Ars Lexis   /   , ,

Growing a Business? Let Pay Per Click Help You Market It Online

Growing a Business? Let Pay Per Click Help You Market It Online

Back in the day, small businesses had to advertise their services by nailing paper posters on walls and street posts. Then there came radio and television, which allowed people from afar to hear, see, and learn about businesses. Now that we have the Internet, it’s easier to advertise. One way of marketing your small business […]

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April 12, 2018   /   by Ars Lexis   /   , ,

Creating Websites with Impact in 9 Effective Ways

Creating Websites with Impact in 9 Effective Ways

A website allows you to showcase products and services to the public. Creating a website can make or break your marketing plan, though. How do you ensure that it will create an impact on your customers? Web design agencies in Jupiter, Florida recommend these tips: 1. Choose a unique .com name. Keep your domain short yet […]

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April 6, 2018   /   by Ars Lexis   /   , ,

3 Things to Do When Your Digital Marketing Campaign Fails

3 Things to Do When Your Digital Marketing Campaign Fails

There are a thousand reasons why a digital marketing campaign that cost you both time and money could fail. But regardless of what caused the flop, you need to get back on your feet and find ways to turn things around. In an increasingly digitalised economy, you cannot afford to do without an effective online […]

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November 16, 2017   /   by Ars Lexis   /   , ,

The Proven Online Marketing Strategies You Need Right Now

The Proven Online Marketing Strategies You Need Right Now

Today, when the process of making profits starts at the point where you capture the attention of your target market, you need to wow your audience the first chance you get. As many consumers nowadays rely heavily on the World Wide Web for many of their purchasing behaviour, you need to have an online marketing […]

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