Tag Archive: Marketing

August 26, 2018   /   by Ars Lexis   /   , ,

Use Social Media to Your Advantage with These Techniques

Use Social Media to Your Advantage with These Techniques

Social media has evolved over the years, introducing fresh features and advertisement platforms that make it more business-friendly. To reach your intended market, effectively use your budget and maximise your profits, you will need to use all the channels available. Experts on internet marketing in Singapore cite the following ways you can leverage social media and get […]

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August 13, 2018   /   by Ars Lexis   /   , ,

The Types of Transitions Used in Motion Graphics

The Types of Transitions Used in Motion Graphics

There are many types of graphic designs used in marketing. One of these is motion graphics, which includes videos, imagery, animation, audio, and other effects used in film, television, and online media. You can include motion graphics in your branding packages, user interface, explainer videos, and title sequences. Graphic design experts in Salt Lake City embed transitions into your […]

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June 8, 2018   /   by Ars Lexis   /   , ,

Top 3 Ways to Give Your Business an Online Leverage

Top 3 Ways to Give Your Business an Online Leverage

Competition is tough, no matter what industry you’re in. For the same reason, businesses everywhere strive to get noticed both online and offline. One of the most important avenues for attracting business is an online presence. Here are a few ways to attract the right market for your business. Improve Your Online Presence A lot […]

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May 25, 2018   /   by Ars Lexis   /   , ,

Is Your B2B Marketing Perfectly Geared For The Millennial Audience?

Is Your B2B Marketing Perfectly Geared For The Millennial Audience?

Industrial marketing management with experiential approach will be the key to win a more significant share of millennial business-to-business audiences, as the age group prefers to invest in personal experiences than material things. It’s also no secret that most millennials are active in online and social media. In the U.S. alone, their adoption rates for […]

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April 24, 2018   /   by Ars Lexis   /   , ,

Growing a Business? Let Pay Per Click Help You Market It Online

Growing a Business? Let Pay Per Click Help You Market It Online

Back in the day, small businesses had to advertise their services by nailing paper posters on walls and street posts. Then there came radio and television, which allowed people from afar to hear, see, and learn about businesses. Now that we have the Internet, it’s easier to advertise. One way of marketing your small business […]

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April 17, 2018   /   by Ars Lexis   /   , ,

3 Simple Ways to Improve Your Small Business’s Exposure

3 Simple Ways to Improve Your Small Business’s Exposure

Running a small business requires you to invest heavily in marketing and promotions. This is because being known and recognized can help bring in customers and partners, which in turn will help in increasing your profit. What you need to do is come up with a comprehensive marketing campaign. If TV and radio are too […]

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April 13, 2018   /   by Ars Lexis   /   , , ,

4 Ways to Improve Digital Marketing of Your Product

4 Ways to Improve Digital Marketing of Your Product

The rise of the internet has revolutionized how businesses market their products. Now, digital marketing forms a core part of every company’s marketing strategy. This is because of the wider reach and improved accessibility of the products when marketed online. Because of the many developments in digital marketing, businesses have struggled to catch up. These […]

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April 11, 2018   /   by Ars Lexis   /   , , ,

Where Is Marketing Automation Heading In 2018?

Where Is Marketing Automation Heading In 2018?

The new online terrain in 2018 is difficult to fathom. However, one of the most outstanding changes in maintaining an online presence when the amount of work is daunting. Social media channels, email campaigns, online surveys and reviews, are just a few of the marketing plan-related tasks that have become a staple today. The challenge, […]

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April 10, 2018   /   by Ars Lexis   /   , ,

Compelling Reasons to Live Stream Your Content and Events

Compelling Reasons to Live Stream Your Content and Events

Live streaming content isn’t exactly a novel concept since many industries from education to entertainment among others stream their content online. And why not? Sharing live video content could help your brand better connect with your target market and community in an entirely new format, which would make your brand more accessible, relatable, and real […]

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August 8, 2017   /   by Ars Lexis   /   , ,

Create Effective Brand Personas With These Techniques

Create Effective Brand Personas With These Techniques

Are you looking for ways to add another dimension to your marketing campaigns? One of the techniques to diversify your advertising efforts is to create brand personas. The latter adds a face to your company; someone whom your audience relates to. A PR company in Melbourne cites the following techniques that allow you to utilise this […]

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