Tag Archive: millenials

May 25, 2018   /   by Ars Lexis   /   , ,

Is Your B2B Marketing Perfectly Geared For The Millennial Audience?

Is Your B2B Marketing Perfectly Geared For The Millennial Audience?

Industrial marketing management with experiential approach will be the key to win a more significant share of millennial business-to-business audiences, as the age group prefers to invest in personal experiences than material things. It’s also no secret that most millennials are active in online and social media. In the U.S. alone, their adoption rates for […]

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