The Marketing Strategy You Need to Master TodayJuly 25, 2017 / byArs Lexis / Categories : Industry Leaders
Singapore boasts of 216,900 enterprises, with 99% of them falling under the Small and Medium Enterprise (SME) category, according to Singstat.gov.sg. About 84% of these represent local ownership and operation. This shows just how stable and good the economy of the country is, making it an ideal location for businesses.
However, this considerable number also means that you, as a business owner, most likely have numerous competitors, as well. To prosper in an environment with dozens, possibly even hundreds of other organisations targeting the same market, you have to implement more aggressive marketing campaigns. This means taking advantage of the World Wide Web to spread the news about your business.
Taking advantage of the Internet penetration in Singapore
In 2016, the Internet has penetrated 82.5% of the entire population in Singapore. With the latest population count at 5,696,506, this percentage represents nearly 4.7 million Internet users.
From this considerable number alone, you should already see the value of utilising the World Wide Web as a means to get your business’ message across. And while not everyone within the 4.7 million count may need your products or services, as long as you leave a long-lasting, positive impression on those who’ll see your marketing campaigns, you can expect word about your brand to spread.
Online marketing extends your reach across the entire Internet-using population
With more than four-fifths of the population using the Internet, it’s time you bring some of your resources online. Through the help of search engine marketing firms in Singapore, such as PurpleClick Media, you can considerably boost your business’ visibility to millions of people all over the country.
From top-notch search engine optimisation to pay-per-click ads, content marketing to social media marketing – your online assets can rise above the ranks, making it appear credible in the eyes of the public. With more people trusting your name, you can expect to see major improvements in your conversion, and ultimately, sales.