The Mistakes that Can Quickly Doom Your Local SEO CampaignJuly 6, 2017 / byArs Lexis / Categories : The Board Room
Online marketers and advertisers, web managers, and site owners know just how leading search engine giant Google constantly changes its algorithmic patterns when it comes to ranking websites. These updates, which it rolls out in about 500 different forms annually, can make or break your search engine result pages (SERPs) ranking.
And because Google now regards local SEO as a critical factor for consideration, you need to come up with a campaign that places a massive importance on it. And since you want to keep improving your ranking, it pays to have Denver local search marketing experts on your team. With their help, you can avoid penalties, since they will prevent you from making the following mistakes:
Forgetting all about backlinks.
Google still considers backlinks as an essential ranking factor. However, it now has algorithmic patterns designed specifically to sift through the bad and the good links. And while having more links will help boost your score, you need to make sure they come not just from diverse sources, but also credible and authoritative ones.
The key to a powerful local link building campaign is to create content that consumers want and look for, and then push it with persistent promotion. This is a responsibility that you can expect your search marketing experts to take on and complete successfully.
Not listing your brand or business in local directories.
Local directories are some of the strongest tools out there you should take advantage of. From Yelp to TripAdvisor, Zagat to Kayak and many others, you should have your brand listed on them to improve how Google will look at you. In doing so, not only will you avoid penalties; you will also increase your online visibility.
Don’t risk losing a better spot on SERPs; enlist the services of professional online marketers to do way better than you did in the previous years.