Three Reasons Your Product is not SellingSeptember 8, 2016 / byArs Lexis / Categories : Industry Leaders
You've got a great product; it answers a need. Your friends, neighbours, and family, who have had the privilege of trying out your prototype, all agree that it should sell very well. So why isn’t it?
There may be a number of factors contributing to your conundrum. To help you figure out what it is, read these possible answers.
You don’t market
This is the common mistake that a lot of small business owners commit. Most would agree that the budget they have for marketing is virtually non-existent. If you would like to improve your sales, however, you need marketing.
For those who have the budget, think about hiring the right marketing services in Brisbane. They will help in positioning your brand so that your customers will find it easier, increasing their likelihood of trying it. Proper marketing build trust, and marketing agencies are experts at making that happen.
For those with limited or no budgets, try free or really cheap marketing tactics like those explained here.
You don’t use quality control
Quality control is important when you create your own products. When too many faulty products get out, your credibility suffers. Customers who are disappointed by faulty products are not likely to return. You can hire a quality control person or ask a friend or family member to do it for you. You can be your own quality control specialist as well, but this may eat up most of your time.
You don’t know your niche
Some products are niche, which means not all people have a use for them. If your product is highly specialised, you need to tap the right niche, let them know that you have the answer to their need. Think a bit like Steve Jobs, who had a knack for figuring out what people need before they know they need it.
These three tips will give you more control over the way your product sells. Make sure to check out more tips online that will help you move your products faster in no time.