Tips for Designing a Website for Small BusinessesApril 5, 2017 / byArs Lexis / Categories : Economist's View
Are you a small-town startup in Connecticut? As a small business, you might find it a bit daunting on what you need to consider when it comes to designing your website. You want web design that stands out and, at the same time, a user-friendly site that clients and potential clients will find easy to navigate. Your site should be able to provide visitors with all the information they need with a few clicks.
Think of your website as your online business card. Your company name should be prominently displayed on the site along with all the necessary contact information. The design should also clearly reflect what type of product or service you provide. You don’t want people confusing your business for selling milk products because of the farm and cows in your site’s backdrop. Choose images wisely and if you have a logo, make sure that it can be easily distinguished on your site.
Think of content as the narrative that tells people about your business. Each tab, page, and image on your site need to contribute to the overall story. Aside from the basics, you also need to decide on other content, such as company history, blog posts, and gallery, which you will need to put on your site. These will depend on what you think your site needs and don’t forget to take in consideration that putting certain content like posts would need constant and regular updating. Such factors should also be considered for your web design.
One thing that small businesses, particularly startups, find difficult is maintaining their site and updating regularly. With the limited resource and people, web design often gets pushed to the back burner. A simple rule to follow is never to publish anything that’s not yet 100% ready. There’s nothing more off-putting than clicking on a site that looks half-finished; it reflects poorly on your business and might even do the opposite to what you want your site to do.